Case study · Sports campaign edit

New Era x Manchester United.

A fast-paced campaign cut built around rhythm, attitude, and identity.

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New Era x Manchester United · Ours Is Today

Every cut moves the campaign forward.

The brief called for a highly creative, fast-paced edit. We built the film around dramatic player portraits, bold graphic details, and decisive transitions — creating momentum without letting the campaign identity get lost in the pace.

Brief

Create a highly creative sports edit with relentless pace.

Craft

Rhythm editing, bold typography, graphic accents, and sound-led transitions.

Outcome

A 45-second campaign film with a consistent identity from start to finish.

The challenge

Make it fast without making it feel unstructured.

A sports campaign needs energy, but speed alone is not a creative idea. The edit had to give each shot impact while keeping the product, players, and campaign message connected.

Our approach was to create a clear visual rhythm, then use changes in scale, typography, and movement to keep that rhythm engaging.

Project scopeCreative video editing

Shot selection, pacing, graphic integration, transitions, and finishing for a 45-second sports campaign film.

Our approach

Pace with a purpose.

01

Lead with strong portraits

Close-ups and controlled lighting give the film its intensity, putting the players and product at the center of the campaign.

02

Use graphics as punctuation

Typography, red accents, and frame lines add energy and brand character without competing with the portraits.

03

Build toward the lockup

The sequence moves from individual moments to a clear campaign conclusion, resolving with the “Ours Is Today” message and brand marks.

The result

A sports edit with both speed and control.

The finished film delivers the creative pace requested in the brief while maintaining a recognizable visual system. Every transition, typographic moment, and portrait contributes to the same campaign identity.

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