Case study · Documentary-style editing
Revive Charm City.
Three days of footage. Three internal drafts. One focused story.
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The challenge
Make every second earn its place.
When a production generates several days of strong material, the edit becomes a series of difficult decisions. Including more footage would not necessarily make the story stronger — especially with a client-defined limit on its duration.
We needed to identify the clearest narrative, preserve the human presence and sense of place, and remove moments that did not strengthen the finished film.
Project scopeStory-led post-productionFootage review, narrative selection, three internal edits, pacing, and finishing for a 30-second documentary-style film.
Our approach
Compare the story, not just the shots.
01Build three distinct drafts
We explored three ways to structure the material, giving the team different narrative options rather than settling on the first usable assembly.
02Review for narrative impact
Internal reviews focused on clarity, emotional progression, pacing, and how well each version used the limited runtime.
03Commit to the strongest cut
We selected the most effective draft and carried it through finishing, preserving only the moments that served the central story.
The result
A short film shaped by deliberate choices.
The finished edit brings the presenter, locations, and surrounding details into one concise narrative. The three-draft process allowed us to test the story before committing, rather than simply trimming a single timeline until it fit.
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